Adobe - sr. product manager - spark video

A product manager is like a DJ, you observe and analyze the pulse of the crowd and deliver a meaningful and engaging experience designed for that audience. 

At Spark Video my charter as DJ is to define the vision, drive innovation and execute the roadmap with design and engineering. Described as, "one of the simplest, most creative, most joyous apps ever written," by David Pogue and the first Adobe app to ever be named Editor's Choice by Apple, Spark Video is a game-changing video creation tool that has made it possible for people of all ages and skill levels to create impactful videos. And we just got started. 

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world - humble observer

traveled throughout south east asia taking in the sights and sounds of 9 different countries. spent the time exploring, observing, capturing photos/videos and brainstorming what's next

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GoPro - Sr. Product Manager 

Defined and owned the road map for a variety of innovative camera features and accessories to raise user engagement. Features ranged from defining and executing the first voice control experience across the GoPro ecosystem, to researching and validating AI capabilities that make the editing process simpler.

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Responsibilities included:

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• Defined and managed from concept to launch, the first voice control experience across all GoPro Hero5 & Hero 6 cameras and accessories

  • designed and validated the voice command set in 11 languages

  • Created the testing criteria for multiple rounds of Beta testing & validating performance 

  • Owned the requirements and collaborated with ux and engineering to execute  

  • Defined and managed the wearable and waterproof bluetooth enabled voice control accessory, Remo. 

  • Collaborated with Sales & Marketing on the positioning of the voice control feature, owning the approval of  all external communications of the feature and product

• researched and defined criteria for ai related features for easy content creation

  • collaborated with engineers on algorithm specifications ​

  • defined testing criteria and managed testing with ux research team

  • defined the ai features that reside on GOPRO hero6 camera

 

 

L.Bo ideas - Freelance Videographer 

From MARKETING VIDEOS TO CROWDSOURCING PROMOS, I wrote, shot and edited videos for startups and small businesses to tell their own unique story. 

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Responsibilities included:​

• ​worked with clients in gathering marketing requirements

• storyboarded and wrote initial scripts for client feedback

• shot, edited and animated footage 

 

 

Photobucket - Sr. Content Manager

​​Curated all editorial areas on the website and acted as the liaison between product and marketing to create programs and features to grow and maintain user engagement. 

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Responsibilities included:​

• managed the editorial calendar for entire website and curated and identified content trends 

• Wrote and created content in editorial areas including: homepage assets and thumbnail image and copy

• collaborated ​with product team on new features to drive user awareness and engagement

• tracked user engagement across all editorial areas and reported results to stakeholders

• provided creative direction to design team on splash pages for new features and updates

• worked with sales on content ideation for paid sponsorships

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Crackle - Sr. Programming Manager

​Built relationships and collaborated on original exclusive content with independent content producers to start the Crackle Music & Animation community. Part of the acquisition team that got acquired by Sony Pictures Entertainment.

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Responsibilities included:​

• built and managed relationships with content creators  

• managed the editorial calendar for the music and animation channels

• collaborated with creators and directors in producing exclusive content for crackle